In the ever-evolving world of SEO, structured data has become crucial for websites to improve their online visibility and search engine rankings. For WordPress users, the SNIP plugin has been a go-to solution for seamlessly adding structured data to their posts, pages and products. And now there’s an exciting new development that takes this functionality […]
In version 2.30.of SNIP it’s possible to load user data as well. Here is how that works:
In version 2.29.0 of SNIP it’s possible to target author pages, too. In this case you may want to include some userdata. Here is how that works.
Version 2.26. has finally arrived and it can now read data from blocks, too! That’s awesome because many of us do no longer need to add data manually! Wohoo! 😉
My good friend Brett (who also is a super nice customer of mine) asked what the “Unnamed item” on Googles Rich Results Test Tool means. The reason for the question was a warning from a SEMRush tool that told him the following: “A value for the itemListElement field is required“.
Since Google has switched its Rich Snippets Test Tool to a more modern Rich Results Test Tool, people do see a lot more “Page not eligible for rich results known by this test” errors. This pages tries to explain what the error is and how to fix it.
Article Schema Adding the appropriate metadata to your posts allows search engines to understand your content better. SNIP fully supports the article type schema, and it can be added to all of your posts automatically. By adding the Article Schema to your post, you increase the likelihood of it appearing as a rich card in […]
As stated on SearchEngineRoundtable, Google has updated its Guidelines for multiple Structured Data by showing clearer examples of what is possible.
In SNIP there is a very easy way to work with product variations from WooCommerce. Here is how it’s done in a few simple steps:
I’ve got a new pre-sales question from Tobe. He asked what the maximum Rich Snippets are that can be displayed at the same time. In this post you can find the answer.
Sometimes you want to display multiple Schemas on one page and therefore need the same schema over and over again. Let’s take a look how you can build complex Structured Data using SNIP.
Another question that I get asked frequently is how one can fix Structured Data Errors in WordPress. And in this blog post I want to give some tips how it’s actually done.
It seems that Structured Data and all that kind of things that come along with it get more and more traction these days. So it’s time for me to write something that shows you how you can add structured data markup to your WordPress site. Let’s begin!
Lots of customers didn’t recognize that they have Structured Data on their site. But when they install SNIP, the Structured Data WordPress Plugin, they check their sites using Googles Structured Data Test Tool and they suddenly recognize that there are other schemas, maybe duplicate ones, that they now want to remove. Here is how you […]
You maybe heard the term Structured Data already, right? It’s part of technical SEO (as you will learn below) and therefore important for every website that thrives for higher rankings and/or for better search results that perform. So now you’re curious which one is the best Structured Data plugin for WordPress, right? It’s SNIP, the […]
Since version 2.13.0, SNIP can import and export Global Snippets. Here I want to show you how this works.
It’s time for another great blog post. In this one I want to give you an extensive insight into SNIP, my WordPress Plugin for Structured Data. It should give you a great overview in which situations it can help you. Have fun! 😉
Yoast SEO has started to integrate Structured Data in version 11.0. However it’s still not possible to create your own schemas without the knowledge of the programming language PHP. If you want to totally remove Structured Data generated by the plugin, follow the instructions below. In the end I also clarify how it’s possible to […]
Of course you can exclude Structured Data on certain posts (pages and custom post types), too. It’s super easy (see down below). However I would not recommend to use this functionality very often as it messes up your ruleset-metabox and therefore it quickly gets very complicated.
The WP Job Manager Plugin creates Structured Data out of the box. However, as almost always, these are not complete. Googles Structured Data Test Tool complains about missing recommended fields: addressLocality addressRegion streetAddress postalCode baseSalary And maybe more. This post describes how you can build your own using SNIP, the Structured Data Plugin for WordPress.
A customer asked how he can use stamped.io review ratings for an AggregateRating for his WooCommerce products. Here is how it works: As far as I know you need to use stamped.io’s WordPress Plugin. It fetches all the ratings from their API and buffers it into the WordPress post meta database table. SNIP can access […]
SearchEngineRoundtable reported a while ago that Google is currently testing Rich Snippets on Desktops for Events.
Google today announced a new so called Rich Media Tool. As far as I understand it, this tool is the replacement for the current Structured Data Test Tool.
Google shows Social Profile links on the Knowledge Panel. How can I add those links to my panel, too?
It seem that currently no single week passes by where Google does not change something on the Structured Data algorithm. More and more users a writing to me because they get errors and/or warnings on the Structured Data Test Tool or in the Search Console. This blogpost exists to clarify the difference of both.
Search Engine Land reported yesterday that Google now officially supports question and answer structured data for Q&A pages.
This course was designed to help you better understand what structured data is, how it works, and what you can do with it. The course is completely free of charge and you can view it immediately (see below) without registration. I hope you enjoy it!
The Events Calendar Plugin is a very popular plugin when it comes to create event pages on your WordPress site. It also outputs schema.org data on the frontend (that is not visible to the end user). However in the past the developers did not update their code according to the search engines needs.
Update Dec. 2018: I’ve a new Structured Data Training Course that explains everything in more detail. It’s free. So hop over to start the training. In this video I want to answer the following questions:
Jayne sent me an email today. She wanted to know how to properly build a Rich Snippet for Businesses. She wrote that her competitor has stars in his search results and she wants to do the same but don’t know how it works. Jayne, I’m here to help. So please read on!
Global Snippets are a beautiful thing. They allow you to add one rich snippet to many posts at once. But how does it work exactly? How to create a global Rich Snippet When you activate the plugin you will see a new menu item under “snip” in your WordPress dashboard. It’s named “Global Snippets”. Just […]
As you may know it’s possible to have multiple snippets on one page. However this may cause side effects. Especially if you’re using multiple snippets that can create a Rich Snippet on search results. Let’s say you have a blogpost that generates the following snippets: WebPage Review Event The Review- and the Event-Snippet can create […]
A new customer contacted me today and had a really good question. So I thought I can write a blogpost about it. The question was if it’s okay to have multiple snippets of the same type on one page. Here is the answer:
You’re definitely looking onto the right plugin. It allows you to add so called “global snippets”. That means that you can add snippets for specific posts, post types, categories or whatever you need and add them dynamically depending on your rules.
After the long post I wrote about Schema for WooCommerce, customers asked how it’s actually done. How can one build his or her own Rich Snippets? In an email a customer of mine, Michael, asked if I could do a blogpost or a video about how to set up SNIP, my Structured Data Plugin for […]
The plugin cannot modify any snippets created by WooCommerce. However you can completely deactivate the generation of snippets created from it. Then you can re-create the products snippet on your own. In version 2.2 the plugin has almost full WooCommerce support. So it might be that you get in trouble by creating snippets for variable […]
Some days ago I’ve read an interesting article about semantic data and how it affects a sites SEO. “Semantic data” in this case is the data you provide to search engines and that has been processed specially for them. In short: we’re talking about schema.org syntax and Rich Snippets. If you don’t know what Rich […]
Yes, it can. Just go to the settings page of the plugin and select “Remove WooCommerce schema”. Save your settings and you’re done!
Unfortunately, there is still no statement from the major search engines as to whether, how and when rich snippets will appear in their search results. This makes it very difficult to give you an accurate answer. Here are some hints that might help:
There is a completely now Structured Data Training Course that you can take for free! Please watch the videos from the training linked above. The video below may show outdated pictures! German / Deutsch Mein Structured Data Training Kurs ist nun online. Er zeigt auf, was struktuierte Daten sind und wie SNIP funktioniert. Der Kurs […]
I’ve been asked several times how to extend the WooCommerce: Offers” field type to include the Offer schema with additional information like hasMerchantReturnPolicy and shippingDetails. Here’s how to do it.
Hello fellow SNIP users! It’s me again, and I’m back with another exciting development in our journey to make SNIP better than ever. You might remember me mentioning our collaboration with Cloudflare in our previous posts, and today I want to dive a little deeper into the magic behind the scenes.
Hey fantastic SNIP users! I hope you’re ready for some great news, because I’m here to deliver just that. Remember the growing pains and sluggishness I talked about in our last blog post? Well, guess what? I’ve been working hard, tackling those issues head on, and now I’m thrilled to announce that I’ve made significant […]
In Version 2.30.0 of SNIP it’s possible to also add user meta data to your schemas. Here is how you it works.
Today I was asked by a customer if it’s possible to use schema generated by SNIP on static sites generators like Gatsby. The short answer to this is: not out of the box but in this article, I would like to give a few tips and assistance on how it can work after all.
Since version 2.26. SNIP can add content from a block that was made with the new block editor (called Gutenberg). Here is how that works:
